ly-le


Ly has backgrounds in e-commerce, digital design, along side with a talent for visual arts and storytelling through videomaking. 

thanks for visiting and she hopes you’ll enjoy exploring her webpage.

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what a beautiful night sky! :)))

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LORRAINE GILBERT

Modernizing a landscape artist's digital presence
2025
type:
  • website design

 The Challenge: Preserving Art in a Digital Age

Lorraine Gilbert, an established Canadian artist, possessed a vast and important body of work documenting landscape as social and lived experience. However, her digital home - a website built in the early 2010s that was failing her. It was non-responsive, plagued by broken pages, and too slow for modern audiences. This outdated platform was a barrier, preventing her from effectively presenting her portfolio to galleries and curators. The sheer volume of her life's work made the task of a revamp daunting, leading to years of procrastination.

the website before...



The Solution: A Collaborative and Intuitive Archive

Our goal was twofold: to create a pristine, user-friendly archive that honored the depth of her work and to empower Lorraine with a tool she could confidently manage herself. We selected Format.com for its photography-centric templates and beginner-friendly backend, ensuring long-term sustainability.

The process was highly collaborative. I supported Lorraine in streamlining her vast archive, helping to reorganize project categories and create a manageable to-do list that finally moved the project forward. The design philosophy was one of "simplicity and story," where the artwork is the undisputed hero. I introduced subtle storytelling elements into the navigation to create an intuitive, flowing user experience.


Key Features & Creative Problem-Solving:

  • Dynamic Project Pages: Integrated GIFs into her projects to reveal her artistic process, adding a layer of depth static images couldn't provide.
    ultilizing gifs


  • Adapting Legacy Art: For her interactive project "Conversation with Karl Blossfeldt," which couldn't be migrated directly due to platform constraints, I recomposed it into a compelling video piece. This innovative solution preserved the narrative and feeling of the original artwork for a new medium.



  • Client Empowerment: Provided comprehensive training on the Format CMS, turning a technical hurdle into an opportunity for client independence.


The Result: A Finished Legacy and a Relieved Artist

The result is a clean, professional, and fully responsive archival website that truly represents Lorraine Gilbert's significant artistic contributions. The client was thrilled, expressing immense relief that a years-long goal was finally achieved. She now has a digital portfolio she is proud to share, ensuring her work continues to inspire and provoke conversation for years to come.

...and after

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