Ly has backgrounds in digital design, product design, and e-commerce along side with a talent for visual arts and storytelling through videomaking.
thanks for visiting and she hopes you’ll enjoy exploring her projects.
MENU
LORRAINE GILBERT
Modernizing a landscape artist's digital presence2025
- website design
Lorraine Gilbert, an established Canadian artist, possessed a vast and important body of work documenting landscape as social and lived experience. However, her digital home—a website built in the early 2010s—was failing her. It was non-responsive, plagued by broken pages, and too slow for modern audiences. This outdated platform was a barrier, preventing her from effectively presenting her portfolio to galleries and curators. The sheer volume of her life's work made the task of a revamp daunting, leading to years of procrastination.
The Solution: A Collaborative and Intuitive Archive
Our goal was twofold: to create a pristine, user-friendly archive that honored the depth of her work and to empower Lorraine with a tool she could confidently manage herself. We selected Format.com for its photography-centric templates and beginner-friendly backend, ensuring long-term sustainability.
The process was highly collaborative. I supported Lorraine in streamlining her vast archive, helping to reorganize project categories and create a manageable to-do list that finally moved the project forward. The design philosophy was one of "simplicity and story," where the artwork is the undisputed hero. I introduced subtle storytelling elements into the navigation to create an intuitive, flowing user experience.
Key Features & Creative Problem-Solving:
- Dynamic Project Pages: Integrated GIFs into her projects to reveal her artistic process, adding a layer of depth static images couldn't provide.
ultilizing gifs - Adapting Legacy Art:
For her interactive project "Conversation with Karl Blossfeldt," which
couldn't be migrated directly due to platform constraints, I recomposed
it into a compelling video piece. This innovative solution preserved the
narrative and feeling of the original artwork for a new medium.
- Client Empowerment: Provided comprehensive training on the Format CMS, turning a technical hurdle into an opportunity for client independence.
The Result: A Finished Legacy and a Relieved Artist
The result is a clean, professional, and fully responsive archival website that truly represents Lorraine Gilbert's significant artistic contributions. The client was thrilled, expressing immense relief that a years-long goal was finally achieved. She now has a digital portfolio she is proud to share, ensuring her work continues to inspire and provoke conversation for years to come.